Search This Blog

Recording & PR Services

Every artist deserves to get the best from their recording project, and to have their music reach the largest audience possible. Our recording and PR services are designed to provide professional record production, mixing, mastering and release promotion at affordable prices to all artists.

For complete information on any of our services email: russianwinterrecords(at)gmail(dot)com

Record Production

Hiring a record producer is one of the best decisions an artist can make. The producer is a ‘project manager’ for the recording, mixing and mastering process. The producer has an overall vision for the music, the sound and the goals of the project, and brings a unique perspective to inspire, assist and sometimes provoke the artists. The producer will make the record more than the sum of it’s parts. Russian Winter Records founder and producer, Ric Gordon is available to produce your next recording project. Rates vary from per day to per project, plus travel expenses. If you are a signed artist, Ric will produce for a royalty percentage plus travel expenses.

Mixing & Mastering

Mixing is the most important aspect in getting the full potential from your recording project. It can transform a reasonably good production into a potentially great one. Even if the band's performances weren't stellar, and the recording sounded just passable, a superior mix can make the music sound great. Mixing is a unique skill that takes many years of practice and experience to get good at. You can’t just grab some software and plugins and start messing around without any training or experience and expect to crank out a great sounding mix. When you do have a great song that you plan to release and sell on a widespread basis, or shop around to labels, publishers, agents, etc., then you should definitely consider hiring a professional to do the mixing for you. Industry professionals are used to hearing professionally mixed music, and so is the music buying public. We'll mix your tracks in our Protools studio for a flat fee starting as low as $60 per song or $500 per album Email us for complete rates and details.

Mastering is the process of taking the final mix of your recording and preparing it for distribution. There are several parts to this process: unifying the sound of a record, maintaining consistency across an album, and preparing for distribution. Unifying the sound of a record is the process to correct mix balance issues and enhance particular sonic characteristics, taking a good mix (usually in the form of a stereo file) and putting the final touches on it by adjusting levels and general “sweetening” of the mix. This can involve adding broad equalization, applying compression or limiting, etc. Consistency across the album requires consideration for how the individual tracks work together when played one after another in sequence. Is there a consistent sound, do the levels match, does the album have a common “character” and does it play back evenly so that the listener does not have to adjust the volume? The goal is to reconcile the differences between tracks while maintaining (or even enhancing) the character of each of them, which will most likely mean different settings for different tracks. Finally, in preparation for distribution is where the song or sequence of songs are prepared to become a final product for download, manufacturing and/or duplication/replication. This step varies depending on the intended delivery format. In the case of a CD, it can mean converting to 16 bit/44.1 kHz audio through resampling and/or dithering, and setting track indexes, track gaps, PQ codes, and other CD-specific markings. For web-centered distribution, you might need to adjust the levels to prepare for conversion to AAC, MP3 or hi-resolution files and include the required metadata. Vinyl pressing makes special demands on mastering, with its own set of specific needs to be addressed. We'll master your tracks in our Protools studio for a flat fee starting as low as $40 per song or $350 per album. Email us for complete rates and details.

PR & Radio Promotion

Music publicists are responsible for generating press, both online and offline, include pushing releases or an artist to online blogs, zines and podcasts, offline magazines, securing interviews, feature placements, reviews and also provide radio promotion. An artist’s PR team can make or break it plays its most important role in the two key revenue streams of the music business: live performances and recorded music sales. PR is the one essential component to get your music on the blogs, zines and podcasts that will bring your music to the world and make building an audience a reality. It is also the essential piece to promote concert tours and live performances. We also do full indie radio campaigns to get your release airplay in important indie markets. In addition to our label's artists we have done many successful PR campaigns including two albums for Juleah, for whom we secured an NME feature in addition to numerous blog and radio placings, Konkord Records, The Good Library, and Anda Valley. Our PR and radio promotion campaigns start as low as $300. Email us for complete rates and details.