When It Hits is the new EP from Phil Reynolds and the Big Day Out. Reynolds should be familiar to any of our regular readers, as the Small Bear Records head is a prolific artist in his own right. On this EP, we see him deliver three tracks of superlative shoegaze. With an atmospheric vibe, some very tasty guitar work and vocals soaring above the fray, Reynolds once again displays his chops with a lofi edge. Reynolds is an artist that is never encumbered by genre restrictions and continues to deliver original music with a unique character. Stream and download When It Hits at the link below.